Inside Scoop

How do you make a LEGO® Hobbit?

LEGO Club meets the team of designers behind the latest Middle-Earth related sets, LEGO The Hobbit: An Unexpected Journey™!

Nicholas Groves is a geek. In fact he’s the king of the geeks!

“We’re all geeks!” says the Design Lead on LEGO The Hobbit™. “That sort of separates us as designers. So we’re discussing Oin the Dwarf, Gloin the Dwarf and Bombur the Dwarf, the marketing people will scratch their heads, but we know exactly who these characters are!”


There’s a 160 strong team of designers and engineers in the basement building lab at the LEGO HQ in Denmark. They’re all experts on the novels and films...and they need to be! “With The Hobbit: An Unexpected Journey ™ you have all these strong iconic characters and you have to do them justice.”


But there’s much more to creating a LEGO The Hobbit™ set than the finished model. “Not only does it have to look right, we also have to create a great building experience.” The answer to that problem is a lot of playing!